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Automotive companies' customer service departments receive a large volume of user feedback daily, which may come from various channels such as call centers, online customer support, and others. Through the self-developed algorithm model from Futong, key information from user feedback (such as sentiment, intent, opinions, user ID, vehicle model, etc.) can be extracted in real-time. This allows for quick identification and focus on the issues at hand. By combining the company's internal issue-handling mechanisms, a closed-loop process is created to resolve problems and ultimately enhance the customer experience.

From the "First Half" of Electrification to the "Second Half" of Intelligence: How Can Car Brands Win the Battle for Attention in a Market More Competitive Than the Price War? After a four-year hiatus, the 2024 Beijing Auto Show has come to a close, and this year's event was full of highlights: The "Automobile + Flight" new model reflects the evolving trends in the automotive industry. The traditional car model displays were removed, bringing the focus back to the cars themselves, with CEOs taking the stage to create massive media buzz. New energy vehicles (NEVs) were the absolute main attraction, with domestic brands making a strong rise. Intelligent technology became the focal point of NEVs, with AI models actively "getting on board."

In March, the retail penetration rate of new energy vehicles (NEVs) in China was 42.3%, an increase of 8 percentage points compared to the 34.3% penetration rate in the same period last year. The total retail volume of NEVs reached 714,000 units, a 30.87% year-on-year growth. The pure electric vehicle (EV) market saw sales of 432,000 units, up 11.81% year-on-year, while plug-in hybrid electric vehicle (PHEV) sales reached 282,000 units, marking a significant growth of 76.99%.

In March, the retail sales of the passenger car market reached 1.69 million units, a year-on-year increase of 6.23%. From January to March, the cumulative retail sales totaled 4.828 million units, showing a year-on-year growth of 12.99%. The first quarter of 2024 saw a strong start for the car market, with March sales experiencing a significant increase. The market's recovery after the Chinese New Year, the ongoing price war, and the attention around new vehicle models all contributed to the market's vibrancy, demonstrating a solid growth trend.

Xiaomi SU7 has attracted much attention since the rumors, and after its listing at the end of March, it has triggered an extensive upsurge of discussions. Futong Auto Intelligence using its independently developed VoC (Voice of Customer) insight platform in the automotive industry, has conducted a brief analysis of the customer voices within 10 days of the listing of Xiaomi SU7 to explore the focus of public discussions.

Recently, Futong Dongfang has successfully passed a rigorous certification audit and obtained the ISO 22301:2019 Business Continuity Management System Certification. This effectively demonstrates that Futong Dongfang has the capability to provide customers with comprehensive, secure, reliable, and sustainable business services.

In February, the domestic retail penetration rate of new energy vehicles (NEVs) reached 35.2%, a 3.6 percentage point increase compared to the 31.6% penetration rate in the same period last year. The retail sales volume of NEVs was 388,000 units, marking an 11.56% decline compared to the same period last year. Of this, the sales of pure electric vehicles (EVs) totaled 220,000 units, down 25.32% year-on-year, accounting for 56.65% of total sales. Meanwhile, sales of plug-in hybrid vehicles (PHEVs) reached 168,000 units, up 16.46% year-on-year, making it the only segment to show growth, and it now holds a 43.35% share of the NEV market.

In February, retail sales in the passenger vehicle (PV) market reached 1.103 million units, marking a year-on-year decline of 20.54%. This significant drop can largely be attributed to the Chinese New Year effect, which led to a shift and dispersion of consumer activity before the holiday. Additionally, the intensifying price war has further fueled a wait-and-see atmosphere in the market, which has contributed to the weaker retail performance.

In January, the domestic retail penetration rate of new energy vehicles (NEVs) reached 32.8%, an increase of 7.2 percentage points compared to the 25.6% penetration rate in the same period last year. However, it declined by 7.3 percentage points compared to the 40.1% penetration rate in December of the previous year. The retail sales volume of NEVs reached 668,000 units, reflecting a year-on-year increase of 101.38%. Among these, pure electric vehicles (EVs) sold 376,000 units, up 76.06% year-on-year, contributing to 56.35% of the total sales. Plug-in hybrid electric vehicles (PHEVs) sold 291,000 units, a 147.28% year-on-year growth, accounting for 43.65% of the NEV market.

In January, retail sales in the passenger car market reached 2.035 million units, a year-on-year increase of 57.34%. However, considering the impact of the traditional Chinese New Year on pre-holiday consumption timing, the significance of this year-on-year growth rate is somewhat diminished.