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The 2024 Guangzhou International Auto Show concluded a week ago, yet the cutting-edge technologies and innovative mobility concepts showcased at the event remain highly memorable.

In October, provinces nationwide implemented vehicle replacement subsidy policies, with new energy vehicle (NEV) subsidies showing particularly strong advantages, driving robust growth in the NEV market. Rising stock markets and local subsidy policies enhanced consumer confidence, and combined with the “Golden Week” effect during the National Day holiday, the auto market exhibited rapid growth. Retail sales of passenger vehicles in China reached 2.261 million units in October, up 11.29% year-on-year, with NEV retail penetration reaching 52.9%, maintaining strong growth momentum. From January to October, cumulative retail sales totaled 17.836 million units, up 3.26% year-on-year, showing steady growth.

In October, China’s retail penetration rate of new energy vehicles (NEVs) exceeded 50% for the fourth consecutive month, reaching 52.9%. NEV retail sales totaled 1.196 million units, representing a year-on-year increase of 54.90%. Battery electric vehicle (BEV) retail sales reached 674,000 units, up 34.64% year-on-year, while plug-in hybrid electric vehicle (PHEV) retail sales reached 522,000 units, up 92.26% year-on-year.

In September, the national energy conservation and emission reduction policies promoted the growth of sales of new energy vehicles. At the same time, the relaxation of car purchase restrictions and policies to stimulate consumption also boosted market activity. This month, the retail volume of the Chinese passenger car market was 210.90 million units, with a year-on-year increase of 4.48%. Among them, the retail penetration rate of new energy vehicles reached 53.3%, showing a strong growth momentum. From January to September, the cumulative retail volume was 1557.50 million units, with a year-on-year increase of 2.19%, showing a steady growth trend.

In September, the retail penetration rate of domestic new energy vehicles continuously exceeded 50% for three consecutive months, reaching 53.3%. The retail volume of new energy vehicles was 1.123 million, which increased by 50.50% compared with the same period. The retail volume of the pure electric market was 642,000, with a year-on-year growth of 28.38%; the retail volume of plug-in hybrid vehicles was 482,000, with a year-on-year growth of 95.36%.

In the current highly competitive market environment, relying solely on comprehensive information cannot fully insight into the core needs of users. Enterprises need to learn to concentrate their efforts on mining highly interactive feedback and understand the deep concerns and pain points of users. By focusing on these key voices, automobile enterprises can more specifically improve products, optimize services, and formulate precise marketing strategies, thereby continuously improving users' satisfaction and brand loyalty, and ultimately achieving sustainable growth and market-leading position of the enterprise.

In the current context of digitalization and informatization, the automotive industry is constantly seeking new ways to understand the voices of users and optimize products and services through data-driven methods. In this process, the word cloud capability can help enterprises quickly grasp user needs and market trends, provide intuitive data insights, and thereby support enterprises to make better decisions and optimize business strategies.

Futong Dongfang has officially partnered with Dongfeng Nissan Data Marketing Co., Ltd. (DNDC) to launch the 2024-2025 VoC Digital Product Project. This initiative will provide Dongfeng Nissan's customer service teams with an intelligent VoC management platform, significantly enhancing their ability to capture and analyze customer feedback. The project aims to accelerate Dongfeng Nissan’s "customer-centric" strategic transformation and jointly establish a new standard in service and experience management.

In August, the retail penetration rate of domestic new energy vehicles broke through 50% for two consecutive months, reaching 53.7%. The retail sales volume of new energy vehicles was 1025,000, with a growth of 43.10% compared with the same period. The sales volume of the pure electric market was 581,000, with a growth of 18.35% year-on-year; the sales volume of plug-in hybrid vehicles was 444,000, with a growth of 96.92% year-on-year.

In August, the retail sales volume of passenger vehicles in the Chinese market was 1.907 million, a decrease of 0.82% year-on-year. Among them, the retail penetration rate of new energy vehicles exceeded 53.7%, showing a strong growth momentum. The government effectively stimulated market consumption enthusiasm by increasing the subsidy standards for vehicle scrapping and renewal, especially increasing the subsidy for new energy passenger vehicles to 20,000 yuan. From January to August, the cumulative retail sales were 13.466 million, an increase of 1.84% year-on-year, showing a steady growth trend.