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In December, the retail sales of the automotive market increased significantly on a month-on-month basis. The continuous efforts of promoting consumption policies in many places and the joint efforts of auto companies in the year-end sales promotion sprint formed a stable support for the end-of-year automotive market, and the market continued to improve. In December 2023, the retail sales of passenger vehicles in the market reached 23.64 million, with a year-on-year growth of 9.02%; according to the data so far this year, the cumulative sales volume has reached 217.17 million, with a year-on-year growth of 5.78%.

In the automotive industry, with the intensification of competition and the continuous evolution of consumer needs, it has become particularly critical to understand customers more deeply. Faced with the increasing diversification and individualization of the market, the traditional customer feedback mechanism is no longer sufficient to meet the needs of car companies to capture the real voices and needs of users in real time. Building a "customer-centered" Voice of Customer (VoC) insight management system to help enterprises capture, accurately analyze and quickly respond to customers' feedback in real time, thereby quickly adapting to market changes and innovating products and services has become an important strategy for car companies to enhance their competitiveness. By adopting such a system, it can help car companies win customer loyalty and market advantages.

On September 19th, the "2023 Automotive Digitalization & Marketing Innovation Summit and the 6th ADMIC Golden Award Ceremony," hosted by iDigital China, a leading Martech conference organizer in the Asia-Pacific region, was successfully held in Shanghai. Futung Dongfang, leveraging its years of successful implementation experience in Voice of Customer for automotive companies, has won two major awards: "Digital Customer Experience Provider of the Year" and "Digital Automotive Software Service Provider of the Year."