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Customer Requirements
To define strategic investment priorities and goals, the automaker needed to quickly implement an enterprise-level consumer feedback system. This system would centralize the collection, management, and analysis of consumer input to better understand the Chinese market, competitor strategies, and consumer needs, aiming to mitigate risks, uncover sales opportunities, and improve consumer experience and loyalty.
Solutions
Voice of the Customer
Market Insights
Agile Intelligence
Customer Value
Initially, a professional consulting team quickly diagnosed the brand's business and built a brand-specific label system, covering 4,000+ consumer voice labels across 30+ full-chain business scenarios.
In response to urgent needs for consumer voice management and market analysis, a customized feedback management system was launched within 3 months, powered by Futong’s VoC and Market Insights solutions, accelerating the brand's development in China market.
Futong AUTO Insights’ advanced data operations provided timely and reliable insights into competitor dynamics and sales strategies, meeting the brand's in-depth consumer voice analysis requirements.
