Customer Requirements

The automaker aims to leverage data to identify blue ocean markets, conduct precise customer segmentation, and uncover unmet needs. This will guide product enhancements, pinpoint opportunities, and support product planning, ultimately boosting competitiveness and expanding market share.

Solutions

Product Planning

Customer Value

• Utilizing full-spectrum user data, the automaker clustered over 200 market segments, identifying the most attractive markets aligned with brand fit.

• By analyzing over 1,000 micro-segments, detailed customer personas and maps were created, pinpointing target groups based on size, growth potential, competitive landscape, unmet needs, and alignment.

•  five-tier demand indicator system was developed using lifecycle user data to uncover and prioritize real customer needs, helping the automaker focus on high-priority, high-demand areas, aiding product planning and maximizing market value.。