Product Matrix

Empowering automotive companies to improve operational efficiency, market competitiveness, and customer satisfaction

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Voice of the Customer
Voice of the Customer
Market Insights
Market Insights
Product Planning
Product Planning
Agile Intelligence
Agile Intelligence
Voice of the Customer
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Market Insights
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Product Planning
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Agile Intelligence
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5 Core Competencies
01
Strategic Consulting
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02
Data Governance
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03
Vertical AI
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04
Product Framework
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05
Efficient Operations
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Customer Stories

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A Leading Domestic JVAutomaker
A Leading Domestic JVAutomaker
A Leading Domestic Automaker
A Leading Domestic Automaker
A Leading Domestic Automaker
A Leading Domestic Automaker
Driving Business Insights through Comprehensive VOC and Competitive Analysis
Customer Requirements
Developed a 1-3 year plan for the Voice of the Customer (VoC) system, integrating both internal and external data to explore two business scenarios (e.g., sales inquiries, after-sales complaints, product quality, risk alerts).Established an enterprise-level business labeling system and a closed-loop data management mechanism, while enabling data-driven operations empowerment.
Solutions
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Customer Value
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Unlocking New Markets through Precision Segmentation and Data-Driven Insights
Customer Requirements
To define strategic investment priorities and goals, the automaker needed to quickly implement an enterprise-level consumer feedback system. This system would centralize the collection, management, and analysis of consumer input to better understand the Chinese market, competitor strategies, and consumer needs, aiming to mitigate risks, uncover sales opportunities, and improve consumer experience and loyalty.
Solutions
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Customer Value
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Unlocking New Markets through Precision Segmentation and Data-Driven Insights
Customer Requirements
The automaker aims to leverage data to identify blue ocean markets, conduct precise customer segmentation, and uncover unmet needs. This will guide product enhancements, pinpoint opportunities, and support product planning, ultimately boosting competitiveness and expanding market share.
Solutions
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Customer Value
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